The U.S. cranberry industry celebrates the announcement from the U.S. Department of Agriculture (USDA) regarding the Regional Agricultural Promotion Program (RAPP). RAPP will provide $1.3 billion in funding to support export market development for U.S. agriculture. Exports presently comprise more than 50% of annual U.S. cranberry production, and provide significant value to U.S. growers and handlers. This investment in international promotion is critical for the U.S. cranberry industry as it seeks to remain competitive in international markets around the globe. We thank USDA and Senators Stabenow and Boozman for their leadership and efforts to make this program possible.
The Cranberry Institute Launches U.S. Cranberry Marketing Promotions in India
The Cranberry Institute is excited to announce the launch of its U.S. cranberry marketing program in India on September 1, 2024. The program aims to increase awareness and consumption of this versatile and nutrient-rich fruit. Initiatives will highlight the health...
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